What is RollWorks?
Rollworks is a leading platform for account-based marketing (ABM) and B2B advertising.
RollWorks is a leading platform for account-based marketing (ABM) and B2B advertising. It enables companies to develop targeted marketing campaigns and strengthen their customer-centric strategy. Whether it's targeting, personalisation or reporting, RollWorks provides everything you need for effective B2B marketing.
Why RollWorks?
RollWorks is specifically designed to help companies target specific accounts and audiences. Through advanced data analysis and smart targeting capabilities, you can reach your ideal customers and build lasting engagement.
What does RollWorks offer?
With RollWorks, you get access to powerful features that take your account-based marketing to the next level:
-
Account segmentation: Target your marketing messages to the right audiences.
-
Content personalisation: Tailor your ads and content to the unique needs of individual accounts.
-
Retargeting: Reach potential customers again across multiple channels.
-
Intent data: Identify which accounts are ready to take action.
-
Link with your CRM: Ensure seamless integration with your customer data.
-
Reporting and analytics: Measure the impact of your campaigns with advanced insights.
How does it work?
RollWorks allows you to show targeted ads on various digital channels, including:
-
Display ads
-
LinkedIn
-
Facebook
- Native advertising
With this broad deployability, you make sure your brand is visible to the right people at the right time.
To measure is to know
One of RollWorks' strongest points is its extensive reporting capability. You get insight into:
-
The performance of your ads.
-
The engagement of specific accounts.
-
The ROI of your marketing efforts.
This allows you to continuously optimise your campaigns for better results.
Our expertise with RollWorks
As a RollWorks partner, Invalshoek helps companies implement and optimise account-based marketing strategies. We work with clients in sectors such as technology, consulting, financial services and software development.
How we can help you
Are you considering RollWorks? Our team is ready to support you in successfully deploying ABM and B2B advertising. From strategy to execution, we make sure you get the most out of this powerful platform. Schedule an introductory meeting with us to discuss the possibilities.
The cooperation was very enjoyable and productive due to the combination of knowledge of digital marketing methods and a pragmatic approach that allowed us to take big steps forward quickly.
Invalshoek helped us not only with setting up the technology, but also with its practical application.
Invalshoek thus ensures that online marketing really works for us.
Ready to get started?
Want to know more about how RollWorks can help grow your business? Then request an introductory meeting now!
Articles on our blog about Account Based Marketing
Case study: account based marketing for Alveo
Alveo is a leading international company specialising in providing software and managed services to major financial institutions, including banks, insurers, exchanges and asset managers. They were looking for a way to improve the effectiveness of their marketing efforts and focus on their key target accounts to further strengthen their position in the market. To achieve these goals, they adopted an account-based marketing approach.