Marketing & Sales Blog

In the digital age, it seems like advertising on social media platforms is the holy grail for any business looking to promote its product or service. Facebook, Instagram, Twitter and TikTok are flooded with sponsored posts aimed at very specific audiences. But are these ads really as effective as marketers would have us believe? In this blog, I argue why social media ads are overrated.

The marketing world is changing faster than ever. New technologies, changing consumer behaviour and innovative strategies mean that marketers need to constantly anticipate the future. What will be on the agenda in 2025? This blog lists the most important marketing trends for 2025.