Marketing & Sales Blog

SaaSiest Amsterdam brought together founders, commercial leaders, and operators from across Europe’s B2B SaaS landscape. Over two packed days, the focus was clear: how to build sustainable revenue engines that can scale. From sales strategy and customer success to product launches and outbound tactics, the event delivered practical insights for SaaS companies looking to grow. In this article, we share the most important lessons on revenue growth, strategy and execution.

Invalshoek works closely with Skondras on creative recruitment campaigns to attract high-quality call center employees. The objective is twofold: firstly, to ensure a sufficient number of qualified candidates who match the profile, and secondly, to increase Skondras’s brand awareness as an attractive employer, with a focus on the target audience on Facebook and Instagram.

Many B2B companies invest heavily in lead generation, only to see conversions lag behind. Sound familiar? You’re not alone. Often, the issue isn’t the number of leads but how marketing and sales collaborate to turn those leads into customers.

Marketing technology, also known as MarTech, is a collection of tools and platforms that marketers use to execute their marketing activities more effectively and efficiently. In today’s digital world, MarTech has become an essential component of any marketing strategy. Let’s take a closer look at what marketing technology entails and how it has transformed the marketing landscape.

As a marketing agency, we see businesses struggling with revenue growth every day. Over the years, we have developed proven strategies that truly work. Today, we are sharing ten effective methods to increase your revenue, based on our experience with more than seventy clients.

The marketing world is changing faster than ever. New technologies, changing consumer behaviour and innovative strategies mean that marketers need to constantly anticipate the future. What will be on the agenda in 2025? This blog lists the most important marketing trends for 2025.

Online advertising is a powerful tool for attracting potential customers, but it’s only half the battle. Converting those clicks into meaningful conversations is where the real ROI happens. Streamlining the follow-up process can make all the difference. By using instant form scheduling, businesses can supercharge their lead-to-customer conversion rates and maximize the value of their ad spend.