Marketing & Sales Blog

With the increasing digitisation of marketing, sales and customer service, the use of AI is here to stay. Companies are looking for ways to work more efficiently, use data smarter and serve their customers better. HubSpot is capitalising on this with their new AI solution: HubSpot Breeze. In this blog, I'll take you through Breeze's various functionalities and how they can help your business scale up, streamline processes and strengthen customer relationships.

The marketing world is changing faster than ever. New technologies, changing consumer behaviour and innovative strategies mean that marketers need to constantly anticipate the future. What will be on the agenda in 2025? This blog lists the most important marketing trends for 2025.

Over the past twelve months, the way people search for information online has changed dramatically. While Google has long been the undisputed king of search engines, we now see a shift towards alternatives such as privacy-focused search engines (DuckDuckGo, Ecosia) and, more importantly, AI-driven tools like ChatGPT and Perplexity. This trend raises the question: is optimizing a website for search engines still sufficient, or should there also be a focus on tools like ChatGPT?