Articles about
In the ever-evolving landscape of digital marketing, where data and insights drive decision-making, a new mystery has emerged: the Dark Funnel. Unlike its counterpart, the traditional marketing funnel, the dark funnel operates in the shadows, defying conventional tracking methods. This hidden world of user behavior brings both challenges and opportunities for marketers who want to optimize their strategies.
The modern digital world has opened up new opportunities to engage with audiences that were previously hard to reach. Account based advertising (ABA) is a powerful marketing approach that focuses on targeting the accounts with the greatest revenue potential. Research shows that the top 20% of accounts are responsible for nearly 80% of all clicks and website visits within a given media budget.
SOA People is a leading European SAP partner that helps companies accelerate their digital transformation with SAP solutions. Their services include SAP consulting, implementations, support and managed services. As an industry leader, SOA People strives to optimize their marketing and sales processes to operate more efficiently and effectively.
Alveo is a leading international company specialising in providing software and managed services to major financial institutions, including banks, insurers, exchanges and asset managers. They were looking for a way to improve the impact of their marketing efforts and focus on their key target accounts to further strengthen their market position. To achieve these goals, they chose an account-based marketing approach.