SOA People is a leading European SAP partner that helps companies accelerate their digital transformation with SAP solutions. Their services include SAP consulting, implementations, support and managed services. As an industry leader, SOA People strives to optimize their marketing and sales processes to operate more efficiently and effectively.
Table of contents
About SOA People
Customer: SOA People
Sector: SAP Partner, IT services
Location: Europe
Goal: Better insight into website visits and effect of marketing campaigns
Challenge
SOA People wanted to improve their lead generation and marketing processes by using advanced tools for data intelligence and marketing automation. They needed a solution that would help them gain better insights into their potential customers and make their marketing campaigns more effective.
Solution
To address these challenges, we were asked to integrate the Dealfront platform with HubSpot.
Dealfront is a powerful data intelligence tool that provides real-time business information, while HubSpot is a leading platform for marketing automation and CRM.
This integration allowed us to create a seamless flow of data between Dealfront and HubSpot, allowing SOA People to benefit from the advanced functionalities of both platforms.
Dealfront allowed us to collect specific business intelligence and sync it directly with HubSpot, giving SOA People's marketing team access to valuable insights and data to optimise their strategies and reach their target audience more effectively.
This synergy between data intelligence and marketing automation helped SOA People improve their lead generation and gain greater insight into the impact of their marketing campaigns.
Steps of the integration
- Analysis of current processes: Invalshoek conducted a comprehensive analysis of SOA People's current marketing processes to identify bottlenecks and areas for improvement.
- Configuration of Dealfront: Invalshoek configured Dealfront to match SOA People's specific needs. This included setting filters and parameters to collect relevant business information.
- Integration with HubSpot: The integration was set up where data from Dealfront was automatically synchronised with HubSpot. This ensured a seamless flow of data and insights between the two platforms.
- Training and support: To maximise the effectiveness of the new systems, Invalshoek provided training and support to SOA People's marketing team. This helped them make best use of the new tools.
Results
Integrating Dealfront with HubSpot delivered significant improvements for SOA People. Dealfront's real-time business intelligence allowed leads to be better qualified, resulting in higher conversion rates and more efficient sales processes. The integration provided SOA People with comprehensive insights and reports, allowing them to better align their marketing strategies with the needs of their target audience.
- Improved lead qualification: Dealfront's real-time business intelligence allowed leads to be better qualified. This resulted in higher conversion rates and more efficient sales processes.
- Automated marketing campaigns: SOA People's marketing campaigns were automated through HubSpot, leading to increased engagement and better results.
- Insights and reports: The integration provided SOA People with comprehensive insights and reports, allowing them to better align their marketing strategies with the needs of their target audience.
- Efficiency and time savings: The automated processes saved SOA People's team a lot of time, allowing them to focus on strategic initiatives instead of manual tasks.
‘Using the HubSpot dashboard, we can now take advantage of broken data silos in marketing and sales and get a comprehensive overview of website visitors in real time. This provides us with valuable insights for progressive and efficient customer service.
Moreover, it helps us identify potential new customers and better analyse the results of marketing campaigns based on their audience reach and effectiveness.’Kerstin Eder
Marketing Manager Germany, SOA People
Conclusion
Dealfront's integration with HubSpot has helped SOA People significantly improve their marketing processes. By leveraging data intelligence and marketing automation, SOA People has optimised their lead generation and made their campaigns more effective. This case study illustrates how strategic integrations and deployment of the right tools can lead to remarkable improvements in business processes and results.
This successful collaboration has not only improved SOA People's efficiency, but has also provided a deeper understanding of their target audience's needs. By using advanced data analytics and personalised marketing campaigns, they were able to better serve their customers and deliver the right message at the right time. This not only resulted in higher conversion rates, but also enhanced brand loyalty and customer satisfaction.
It is clear that by investing in the right technologies and partnerships, companies like SOA People can gain an edge and continue to innovate in the digital age.
