Case study: how we built a HubSpot CMS Website for Full Circle Studio

Full Circle Studio is a leading studio specialising in Pilates, Gyrotonic and Gyrokinesis. Offering a wide range of workouts that promote both physical and mental balance, the studio attracts a diverse audience of both local and international clients. However, Full Circle Studio's old website no longer met modern requirements. The site was visually outdated, difficult to navigate, and did not support multilingualism - an important aspect given the international nature of its clientele.

In addition, Full Circle Studio was using an outdated booking system for scheduling classes, which proved inefficient. The studio wanted to move to a more integrated solution with Trainin, a platform specifically designed to manage workouts and clients for companies in the fitness industry.

Invalshoek was asked to deliver Full Circle Studio's digital transformation by building a new, bilingual website on the HubSpot CMS platform, with an integrated booking system through Trainin.

Table of contents

• About Full Circle Studio
• The challenge: an outdated website and booking system
• The solution: a modern HubSpot CMS website with Trainin integration
• Main features of the new website
• The result: a satisfied client and a successful website
• What the client said
• Conclusion

About Full Circle Studio

Client: Full Circle Studio
Industry: wellness and fitness
Goal: A modern, bilingual website with an integrated booking system, allowing Full Circle Studio to improve their customer experience and efficiency.

The challenge: an outdated website and booking system

Full Circle Studio's original website was built with WordPress had several shortcomings. Not only was the design outdated, but the ease of use left much to be desired. In addition, the site did not support a multilingual environment, so English and Dutch customers were not optimally served. The biggest challenge, however, lay in the booking system, which was inefficient and not well suited to the growing needs of the studio. This system needed to be replaced with a modern platform that was easy to integrate with the website and would be easy to manage for both clients and staff.

Key challenges:

• An outdated design that did not match the dynamic and professional look of the studio.
• No support for bilingualism, which created limited access for international clients.
• An inefficient booking system that was time-consuming and did not provide a good user experience.
• Limited ability to quickly modify or add content and new classes.

The solution: a modern HubSpot CMS website with Trainin integration

Invalshoek developed a completely new website for Full Circle Studio using HubSpot CMS, which means the studio now has a modern, user-friendly platform that fully meets their needs and requirements. In addition, the integration of the Trainin booking system provided a seamless experience for customers wanting to book classes, as well as easy timetable management by the studio's staff.

Main features of the new website

1. Fresh and responsive design: The new website is modern and fully mobile-friendly, with a design that perfectly reflects the dynamic and professional nature of Full Circle Studio. The website has a fresh feel, with plenty of visual movement to match the studio's energetic atmosphere.

2. Bilingualism: The website is now available in both Dutch and English, allowing Full Circle Studio to better serve both their local and international clientele. This simplifies communication and makes classes accessible to a wider audience.

3. Seamless Trainin integration: Previously, Full Circle Studio used an outdated booking system, but thanks to the integration with Trainin, clients can now easily schedule their classes online. This new system simplifies lesson management and gives the studio more control over registrations and client data. The booking process has been significantly improved, both for the client and the internal team.

4. User-friendly content management system: HubSpot CMS allows Full Circle Studio staff to easily edit website content. New classes, schedule changes and updates can now be added effortlessly in Trainin, without any technical knowledge.

5. SEO-optimised: The website is fully optimised for search engines, making Full Circle Studio more visible in search results and attracting more potential clients.

The result: a satisfied customer and a successful website

The launch of the new website was a great success. Full Circle Studio is very pleased with the end result: a fresh, dynamic website that is both functional and visually appealing. The integration with Trainin has greatly simplified the booking process for clients and now provides the studio with an effective system to manage classes.

What the client said:

"Invalshoek is great! Immediately understood our problem with the old website and built a beautiful new website for us in a very short time. Simple, straightforward and uncluttered, but absolutely not boring, just full of movement."

Aleida van Poelgeest
Owner of Full Circle Studio

"You can confidently leave your business in the hands of Invalshoek. Highly knowledgeable and experienced, Invalshoek takes care of your business, beyond your demand. Invalshoek takes business to the next level. They have things clear in mind and well under control. Thanks for the mature, fresh, dynamic website."

Mireille van Kemenade
Trainer at Circle Studio

Conclusion

The collaboration between Full Circle Studio and Invalshoek has led to an impressive digital transformation. The new HubSpot CMS website with integrated Trainin platform has greatly improved the customer experience and provides Full Circle Studio with the tools to continue to grow and serve their clients even better. Thanks to this successful partnership, Full Circle Studio now has a professional, dynamic platform to help them further their mission.