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Articles written by

Andy Hoek

I am the Managing Director of Invalshoek. We provide online marketing and online advertising services to B2B companies.

Case study: Account Based Marketing for Alveo

Case study: Account Based Marketing for Alveo

Alveo is a leading international company specialising in providing software and managed services to major financial institutions, including banks, insurers, exchanges and asset managers. They were looking for a way to improve the impact of their marketing efforts and focus on their key target accounts to further strengthen their market position. To achieve these goals, they chose an account-based marketing approach.

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