About Invalshoek - online marketing agency in Amsterdam
We help B2B companies with online marketing & online advertising
Who we are
Invalshoek is an Amsterdam-based marketing agency and HubSpot Gold Agency Partner specialising in online marketing, online advertising, marketing automation, sales enablement, CRM and web design & hosting.
In doing so, we help SME business service providers such as ICT companies, consultancies, financial service providers, legal service providers and SaaS start-ups achieve their commercial goals. We love challenges and find them in clients selling complex products to other companies. Invalshoek is based in Amsterdam and we help clients in the Netherlands, France, Germany, Belgium, Hungary and Sweden.
We provide inbound marketing programmes, sales enablement and CRM strategy. For this, we use HubSpot's software. We offer our customers continuous guidance so that results are achieved that remain aligned with the company's strategic goals.
We do not work on a project basis, but enter into long-term strategic partnerships with our clients. So if you are looking for a marketing agency to send one-off flight e-mails for you, you'd better look for another agency; we are also not the right place for one-off marketing campaigns. Moreover, we are not the cheapest marketing agency in the market, but we always strive to achieve the optimal result together with our clients!
Want to know how we can help your company achieve marketing and sales goals? Then contact us now
Our team
Andy Hoek
Andy Hoek is the driving force behind Invalshoek. He worked at Achmea Zorg en Gezondheid at the Zilveren Kruis and Agis brands as social media manager and scrum master before starting Invalshoek. There he is also the initiator of #AchmeaSocial where knowledge and experiences are regularly shared internally on social media and digital innovation.
Andy has also worked as interim marketing & communications consultant at APG and as marketing manager at Bannerwise.
Ceder Tissen
Ceder knows the ropes and will help you get started in the world of online advertising. After gaining a year's experience in the marketing team of AFC Ajax, Ceder delved further into the world of online marketing.
Ceder is completing his studies in Commercial Economics and has gained experience as an online marketer at various companies: from software developers to flight schools and from e-commerce webshops to football clubs. Ceder previously lived in Amsterdam for four years, but now lives back in Hilversum, where he grew up.
Iris van Straten
Iris van Straten has been working at Invalshoek as a content specialist since 2018. Iris studied Media and Culture at the University of Amsterdam and did art school, lived in New York for a while and did an internship at Filmnation Entertainment and then freelanced as a branding specialist. Iris currently lives in Utrecht.
Melih Nazli
Melih Nazli works at Invalshoek as a Junior Online Marketer. He is currently studying Commercial Economics at the Hogeschool van Amsterdam, where he also took the minor in Forensic Financial Expert. Melih has only lived in Zaandam so far.
Melih interned and worked as a Junior SEO Specialist, where he gained a passion for the profession. He is very data-oriented and is always looking for ways to keep broadening and deepening his knowledge in the field of Online Marketing. Melih also has a strong interest in new technical innovations.
Yassin Khacheche
What our customers say
Worked with Andy to create a customer journey for WieWerkteWaar.co.uk. Andy has an overarching view. He knows many channels and quickly sees which channels can be used where and how. Andy also has specific technical knowledge. You rarely find these two extremes in one person.
Robert Gouda
WWWaar.nl
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Invalshoek know what they are talking about. I had never done anything in this field before and have learnt an awful lot and our work is made easier by it. Invalshoek is highly recommended for both start-ups and already existing companies.
Fatima Akchar
Rolmodellen Bureau
Andy from Invalshoek helped us launch HubSpot as our CRM system. He guided us in making the right choices and advised us on the modules for sales, marketing and service. Andy set up the system and made sure it worked well. We are now using HubSpot without any help. We highly recommend Invalshoek if you are in the process of onboarding HubSpot and want an experienced sparring partner to help you implement HubSpot and help you avoid rookie mistakes.
Etienne Jager
Happynizr
What particular struck me about Andy, besides his proven affinity with online & Social Media solutions for contact centers, is his uncanny flair for making you see and feel perceived issues from different perspectives. This often times made the next step in problem solving, seem almost childishly simple.
Andy can do this because he never confuses what he thinks he knows about a subject with the answer to your question. He just brings you to a place where you can co-create a solution.
Pete Sanderson
Zilveren Kruis Achmea
In his final weeks at Achmea, Andy did another job at Agis: implementing new chat software at the call centre.
What struck me about this is that Andy is a real go-getter and gets after people in a good way: without getting nasty, he gets things done quickly and makes appointments happen. He does not wait, takes initiative without passing or losing sight of surroundings.
His independence in this head-to-toe job was also excellent and gave me confidence about the outcome.
Marnix van Keulen
Agis Achmea Zorgverzekeringen
We have been working with Invalshoek for a while now and it works very smoothly. Everything is picked up quickly and no days pass which is really great.
In addition, they deliver everything well, if there is an error or something, they will look into it immediately.
San van Nieuwburg
KAN creëren
Andy understands better than anyone how to deal with customers. I find our cooperation extremely pleasant. Andy is professional but in an accessible, no nonsense way.
Although he is creative and likes to take excursions in the creative process, he always leads the conversation back to the core. This is nice and a good balance between creativity and structure and the steps to be taken.
Andy is a master and booster to get a creative process going. Very inspiring to spar with him. And last but not least; he gets it done. He delivers what he promised.
In short, I would definitely recommend Invalshoek and Andy Hoek.
Invalshoek really thinks along with your company. What started as a low-level project turned into a very good collaboration with many improvements for our marketing, strategy and processes. I highly recommend Invalshoek!
Meino Kalwij
Viritel Huisartsentelefonie
Through solid knowledge of account-based marketing, Invalshoek has enabled us to make our marketing function more effective and bring the right content to the attention of the right audiences. This has resulted in a sharp increase in both visibility and new leads.
The cooperation was very pleasant and productive due to the combination of knowledge of digital marketing methods and a pragmatic approach that allowed us to make big steps forward quickly.
We work for
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Would you like to know more?
Then request a no-obligation initial consultation with us right now!
We always start with a free, no-obligation first meeting where we look at your current marketing and sales process. This will give you a clear picture of what we can do for you. Interested?